Archive for July, 2008

Web 2.0 tools are changing business… Wikis

Wednesday, July 2nd, 2008

Wikis are defined by…Wikipedia here.
As a matter of fact, Wikipedia is a great example of a public, moderated wiki.

“What’s the short description of a wiki (in English)?”
Basically, a wiki is a database of pages which visitors can edit live by correcting or adding to the information. The “comments” from visitors are what builds the wiki up in value. A visitor can edit a page in real time, search the wiki for content, and view updates since the last visit. In a “moderated wiki,” wiki owners review comments before addition to the main body of a topic.

What you can do with a wiki.
With a wiki, it’s easy to swap ideas and information on various projects among the participants. A project can be an “at home” family project or a “living” company knowledge base. A wiki makes it easy for people to collaborate, focus, and get things done from wherever they are and whenever they want to. A few examples of available tools to enhance a wiki are RSS feeds, calendar sharing, live AV conferencing, and more.

What does a wiki do for your business?
Whether you use a wiki for an in-house project or an overall, company-wide communication tool, you will find increased creativity, expertise, and productivity. Also, a company wiki will really cut down on all the emails that zing around in all directions and a wiki will limit communication breakdown because everyone is literally “on the same page.” As more and more info is added to the company wiki, it’s value increases and becomes a “collective brain” for your business. That is a very valuable resource for reference and training as well as an information hub for anything, whether a single project or a complete company resource. Why not have more than one for specific tasks and projects?

“Thanks Michael, what can YOU do for me?”
I can help you market better and make more money by coaching you and showing you how to implement cool web stuff that creates more business. If this something that you might be interested in (and why wouldn’t it be…) send me a leftover Thanksgiving card, give me a call, or send an email.

*Want a couple of incredible marketing tools that will impress your current customers, generate new customers, and make you a lot of money? Good! Next time I’ll show you how adding audio and video to your site will do just that.* Until then…

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